June 18, 2012 in Wedding Rings
According to Triton Rings, one of the largest wholesalers of tungsten carbide rings in the world, about
half of all wedding bands sold in the United States are now made of tungsten carbide. Many people
have heard of tungsten rings by now, but probably didn’t realize how immensely popular they are in this
country. This is due to their durability and most importantly their affordability. However, anyone who
has gone to their local jeweler in search of tungsten weddings bands usually complains that there are only
a handful of styles to choose from.
The main reason is jewelry stores stock a few styles of tungsten rings is because they really don’t want
their customers to buy a tungsten ring. They give a variety of reasons when asked, such as “it isn’t really
jewelry” and “there is nothing precious about tungsten”. The real reason is because tungsten rings are
less expensive then platinum or white gold wedding bands so, they make less profit off their customers.
Jewelers need to mark up their merchandise, just like any other business and they usually mark it up a
percentage. If you have a tungsten ring that is $250 and a platinum ring that is $2,500, you would be
right if you guessed the platinum ring would command a higher dollar amount of profit. Just as a car
dealer would make less profit selling a Hyundai instead of a Mercedes. Many jewelers reluctantly carry a
few styles of tungsten rings because they don’t really want to sell it, but in case they can’t convince their
customers to buy an expensive platinum or gold ring, then they are still able to sell a tungsten ring as a
last resort to make some amount of money.
While it is true that tungsten is a cheaper metal and is less rare than gold, however, couples these days
don’t want to spend a lot of money on their wedding bands and have them damaged rather quickly and
then have to spend a lot of money again to replace them. People don’t want to worry about something
so expensive on their finger that can be lost or damaged easily. Tungsten carbide wedding bands offer
customers peace of mind because the metal is so scratch resistant. In fact, no other metal can scratch it.
Only certain crystals and diamonds can scratch it. Even if their ring gets damaged, it would be relatively
inexpensive to replace them. Some tungsten ring manufacturers even offer a lifetime warranty that will
replace the ring in case your finger size changes or replace it if the ring somehow broke.
Jewelers like all other businesses in the world need to adapt to changing industry trends and customer
demands. By hiding from customers what they want and refusing to change their product selections to
reflect consumer demand, many jewelers are ensuring that they will lose sales and might even have to
close their businesses.
Visit LarsonJewelers.com on the web to find over 220 styles of high quality tungsten rings that come with
a free lifetime warranty and they offer on site laser engraving service. Larson Jewelers also carries a wide
selection of Cobalt Chrome Rings, palladium rings, gold rings, platinum rings and ceramic rings. You
may also visit Larson Jeweler's Facebook, http://www.facebook.com/larsonjewelers, for the latest news or
discussions on our rings.