After my brother in law
"After my brother in law ran over his tungsten ring and didn't put a scratch on it I knew I wanted tungsten. I've had a white gold ring for the past 10 years and have paid $50 a year to rodium plate it to keep it shiny. This ring will pay for itself within a few years compared to my white gold. However, I will say tungsten is no where near as white and silvery as my white gold (or the photos of the ring). It is definetely a darker silver but I am super happy with the color. You might want to visit a jeweler to see the color before purchasing. I haven't had any experience with their customer service department because the product is awesome with super fast shipping and a nice box."